A Unique Concept Based on the 1967 Dodge

In the early 1960s, during his final year studying Industrial Design at Pratt Institute, Harry Bentley Bradley accepted a job offer from General Motors. After moving to Detroit, Bradley also took on freelance design projects under the pseudonym "Mark Fadner" in order to comply with GM's company policies.

While in Detroit, Bradley met Mike and Larry Alexander, better known as the Alexander Brothers, famous for their custom car creations. They hired Bradley to design a futuristic version of the 1965 Dodge A100 pickup, which they planned to showcase as a concept vehicle.

The resulting design was truly revolutionary. Below you can see the original truck alongside Bradley's concept:

Have you noticed that there are no front doors?

That's because the famous Dodge Deora was designed in a completely different way. Instead of conventional doors, the cab featured a front-opening hatch. To get behind the wheel, the driver had to open the hatch at the front of the vehicle, climb inside, and then move into the driver's seat.

Unveiled at the 1967 Detroit Autorama, the Deora became an instant sensation. It won multiple awards and even secured a two-year lease agreement with Chrysler, which used the Deora as one of its official concept vehicles. The pickup became so iconic that it was selected as one of the original 16 Hot Wheels models when the brand debuted in 1968.

What do you think about this concept?

Would you like to drive it?